How Gina Barnett Turned Social Media into a Lead-Generating Machine

February 10, 2025

In today’s competitive real estate market, visibility is everything. Gina Barnett, a Southern California agent, wanted to grow her social media presence into a powerful lead-generation tool. With a strategic content approach and targeted engagement tactics, we helped her achieve massive follower growth, increased engagement, and a steady pipeline of high-quality leads—all in just three months. Here’s how we did it.

Challenge

Gina Barnett, a real estate agent in Southern California, needed more than just an online presence—she needed a social media strategy that would generate real engagement, attract high-intent leads, and position her as an authority in her market. Despite her efforts, her content wasn’t reaching the right audience, and her follower growth had stagnated.

Solution

We partnered with Gina to build a high-impact, data-driven content and engagement strategy designed to:


  • Increase her brand authority in the competitive Southern California market
  • Attract and convert qualified leads through valuable, localized content
  • Drive organic follower growth and maximize social media engagement
Our Approach

Content Engine: Neighborhood Insights & Market Trends


We developed a content strategy that showcased Gina’s expertise with:


  1. Location-Specific Neighborhood Spotlights – Showcasing the best communities for buyers and investors.
  2. Market Trend Updates – Keeping her audience informed and engaged with real-time data.
  3. Buyer & Seller Tips – Offering actionable insights that positioned her as a trusted industry leader.


By blending high-quality visuals, storytelling, and interactive content, Gina’s social media presence became a go-to resource for potential buyers and sellers.

Targeted Growth: Paid & Organic Engagement


We implemented a multi-channel engagement system, combining:


  1. Strategic Paid Ads – Hyper-targeted to attract motivated buyers and sellers.
  2. Consistent Posting & Engagement – Building trust through daily value-driven interactions.
  3. Email Integration – Converting social media engagement into long-term client relationships.

Measurable Growth & Results


  1. 6,250% Increase in Organic Followers – With an audience of real, active users.
  2. 2X Engagement Rate – More meaningful interactions and higher-quality conversations.
  3. Lead Generation Surge – A steady pipeline of inbound inquiries from high-intent prospects.
The Takeaway

Gina’s case proves that social media is more than just a branding tool—it’s a powerful lead generation engine when backed by a strategic approach. With the right content, audience targeting, and engagement systems, any real estate professional can amplify their reach and drive real business growth.

Ready to scale your social media presence like Gina? Let’s talk.

Stories of Success From Our Clients

★★★★★
Dana has been an absolute lifesaver for my real estate marketing needs. He is kind, helpful, and always delivers timely results. His flyers, postcards, and marketing emails have truly helped me stand out in a competitive market. I highly recommend his services to anyone looking to elevate their real estate marketing game!
– Amanda Bernadyn
★★★★★
I worked closely with Dana for several months as he handled my real estate marketing and found him to be thorough, fast and extremely knowledgeable and attentive to detail. I would highly recommend his marketing services to anyone in real estate.
– Martin Feinberg
★★★★★
Dana has been a pleasure to work with. Always happy to help and beyond knowledgeable. He handled complex marketing projects with insight and precision and help us achieve beyond our expectations. Thank you Dana.
- Karl Niehaus
★★★★★
I've had the pleasure of working with Dana Gaubatz who helped me with everything from setting up a professional signature line on my email account, to my Google business page, to my social media opportunities. He is incredibly professional, generates phenomenal results, and is a true master of his trade. I will recommend him to anyone seeking assistance in any manner of marketing and business development.
– Stewart Reichardt

Related Articles

A large group of people are sitting in a dark room.

Transforming Baron Brown Studio’s Digital Presence

December 18, 2024
Baron Brown Studio, a premier acting school based in Los Angeles, specializes in the renowned Meisner Technique and has built a reputation for cultivating talent. However, their digital presence and marketing efforts no longer reflected their prestigious brand. They approached us to modernize their branding and revolutionize their marketing practices to better connect with prospective students and elevate their business outcomes.
An aerial view of a residential area surrounded by trees

Building Consistency and Connections with James Endo

November 20, 2024
In the competitive real estate market of Northern California, staying connected with clients and maintaining top-of-mind presence is essential for success. James Endo, a dedicated real estate agent, recognized the need for a consistent communication strategy that would help him nurture relationships with his clients and farming area while showcasing his expertise in a growing niche. With our tailored approach, we helped James transform his outreach efforts and achieve measurable results.

New Paragraph